A creative brand awareness campaign that unites AppFolio Investment Manager’s marketing under one clear, captivating message.

This campaign showcases AppFolio as the most important connection point between general partners and investors, delivering the highest-quality experience in the market.

AppFolio leverages this campaign to demonstrate who the brand is to the market, and why AppFolio Investment Manager is the undisputed leader and #1 choice for its ICP. Our messaging, tone, and design for this campaign are vibrant and bold, driving excitement for the value AppFolio brings.

Results

• 120% to MQL goal in Q2 2023

• 109% to Closed Won Deals goal Q2 2023

Deliverables

Digital Ads | 2023 Real Estate Investor Report | Organic Social | Blog Articles | Webinar