AppFolio Alpha

AppFolio Alpha™ is AppFolio’s newest AI-powered product solution designed for streamlined asset management. I planned, built, and launched a Tier 1 go-to-market campaign across all programs for AppFolio Alpha™ to drive upmarket pipeline within a shortened deadline.

Results

• $847k Pipeline

• $300k in Revenue

• 8 Closed-won Deals

Deliverables

Webinar | Event Activation | Digital Ads | Press Release | Blog Articles | Social Media | Website | Landing Page

“Excellent approach to surround sound marketing that was seamlessly cascaded to stakeholders and the broader IM team.” - Savanah Wernick, Sr. Manager Marketing Programs