I quit my six-figure corporate job to work on a vineyard for less than $500 a month. I have no regrets. for Business Insider
Solving My Identity Crisis Abroad for CEA Study Abroad
The Secret to Overcoming Culture Shock for CEA Study Abroad
Creating Equitable User Experience for Your Customers for ProductPlan
Environmental Group One With Nature Presses for Change on the Central Coast for Mustang News
The Key to Driving Alignment is Remote Collaborative Exercises for ProductPlan
Building Your Sphere of Influence for ProductPlan
Shifting Your Business and Product Strategy During a Crisis for ProductPlan
Published Work
Copywriting
Ads, website, email, and print
AppFolio Alpha™ Campaign
Investors Want AppFolio Campaign
Direct Mail Campaign
Marketing Strategy
Campaign planning, budget management, and acquisition
Digital Rebrand for AppFolio
Invested Podcast Launch for AppFolio
Brand Refresh for Jitterbit
Digital Rebrand for ProductPlan
City Bite Newsletter Launch for CEA Study Abroad
Events
Strategy, budget management, and promotion
AppFolio Customer Conference
Every year, AppFolio hosts a multi-day event for over 800 customers in Santa Barbara. With a $60,000 budget, I partnered with the Sr Events Manager to lead an exclusive golf event and steakhouse dinner for growth customers and high-priority prospects with a combined 95% attendance rate.
Video
Script writing and production
Your Portfolio, Leveled Up for AppFolio
Share Your Product Story for ProductPlan
Why Did You Choose AppFolio Investment Management? for AppFolio