Client:
ProductPlan
Services:
Ghostwriting / Content Creation / Video Production / Digital Events / Community Building / Social Media / Ad Management / Website Rebrand
ProductPlan is an easy-to-use software that empowers product managers to plan, visualize, and communicate their product strategy.
I joined the team at ProductPlan as the Marketing Coordinator and was later promoted to Associate Marketing Programs Manager. As the fourth Marketing hire, I launched and scaled programs for a rapidly evolving brand in a fast-paced startup environment.
Focused on capturing demand in a saturated industry, I crafted campaigns and optimized programs to help overachieve inbound performance.
Results
Grew social media following by 120%, engagement by 90%, and MQLs by 48% YoY
Grew MQLs from thought leadership, events, webinars, and sponsorship programs by 523% YoY
Increased ProductPlan social media following by 504% YoY and maintained a 105% higher engagement rate than competitors in 2020
Coordinated 11 virtual events in 2020 that led to a 70% increase in MQLs
Wrote and published two digital books, driving 3k new leads
