Insights: If Boys Never Learn, Men Won’t Know by Quincy Newell is a novel that will move, inspire, and provide young men with a set of tools that may help them to navigate their own lives.

Quincy hired me to consult on a marketing strategy to increase awareness among the target audience and drive book sales. My approach involved conducting market research to create a strategy regarding social media content, video ad campaigns, creator partnerships, and book platform targeting.