Webinars and Virtual Events

Led webinar strategy for AppFolio Investment Manager and ProductPlan, including panel staffing, content creation, email communications, and execution.

Results

AppFolio

  • Exceeded annual MQL goal by 211%

  • Increased Webinar MQLs by 90% YoY

“Sierra was a key driver in bringing Webinar from a low-contributing program to one of the top contributing programs, across segments.” - Savanah Wernick, Sr. Manager Marketing Programs

ProductPlan

  • Increased gated webinar leads by 523% YoY

  • Achieved 10x ROI on event sponsorship with Women In Product

  • Coordinated 11 virtual events in 2020 that led to a 70% increase in leads

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