AppFolio Customer Conference
Every year, AppFolio hosts a multi-day event for over 800 customers in Santa Barbara. To capture pipeline, I partnered with the Sr Events Manager to lead an exclusive golf event and steakhouse dinner for growth customers and high-priority prospects.
Results
$60k budget
100% attendance rate for Golf Event | 90% attendance rate for Steakhouse Dinner
Deliverables
2 Activations | Email Strategy | Copywriting | Event Marketing | Event Signage | Vendor Management