Every year, AppFolio hosts a multi-day event for over 800 customers in Santa Barbara. To capture pipeline, I partnered with the Sr Events Manager to lead an exclusive golf event and steakhouse dinner for growth customers and high-priority prospects.

Results

• $60k budget

• 100% attendance rate for Golf Event | 90% attendance rate for Steakhouse Dinner

Deliverables

2 Activations | Email Strategy | Copywriting | Event Marketing | Event Signage | Vendor Management