When the AppFolio business strategy evolved to focus on upmarket acquisition, there was an opportunity to re-evaluate the way our brand spoke to that segment’s unique needs. I led a team of designers, developers, and marketers to rebrand AppFolio’s website driven by authentic customer experiences.

Results

• Increased inbound volume to achieve 95% of MQL goal

Deliverables

Copywriting | Project Management | Brand Strategy | A/B Testing | Data Analytics