Hi, I’m Sierra.

I’m an experienced marketer, campaign strategist, and triple fire sign with a love for health + wellness, travel, and all things wine.

My work is anchored by authenticity, curiosity, and joy — balancing innovative ideas with human moments.

I’m always looking for opportunities to work with purpose-driven brands that dream big and have an impactful story to tell.

Want to collaborate? Let’s connect.

I’ve had many professional incarnations, but these have been some of my favorites:

Tasting room sales at Central Coast wineries
Marketing strategist at a full-service creative agency for nearly 50% of the Fortune 100
Editorial journalist and photographer
Hospitality supervisor at an all-inclusive family summer camp
Marketing ambassador at a Barcelona-based company

This winter, I’m celebrating two years with AppFolio after helping the brand increase revenue by 95% YoY through marketing programs and campaigns.