Hi, I’m Sierra.

I’m an experienced marketer, campaign strategist, and triple fire sign with a love for health + wellness, travel, and all things wine.

My work is anchored by authenticity, curiosity, and joy — balancing innovative ideas with human moments.

I’m always looking for opportunities to work with purpose-driven brands that dream big and have an impactful story to tell.

Want to collaborate? Let’s connect.

Evolve to elevate.

I’ve had many professional incarnations, but these have been some of my favorites:

  • Tasting room sales at Central Coast wineries

  • Marketing strategist at a full-service creative agency for nearly 50% of the Fortune 100

  • Editorial journalist and photographer

  • Hospitality supervisor at an all-inclusive family summer camp

  • Marketing ambassador at a Barcelona-based company

This winter, I’m celebrating two years with AppFolio after helping the brand increase revenue by 95% YoY through marketing programs and campaigns.